Bringing bringing vibrancy, clarity, and an all-new immersive audio experience to one of Long Island’s premier shopping destinations was not a light nor easy thing to be tasked with. But if anyone was up to the job, it was WiredUP. When Tanger Outlets of Deer Park decided it was time to level up their outdoor and common-area audio experience, they turned to us for help. The goal: create a wide-area distributed audio system that could support many zones (inside, outside, transitional areas), deliver a high-quality experience for ambient music, announcements, and events, and operate reliably with professional control and monitoring. We saw an opportunity to deliver something far beyond a typical background music setup.

We began by mapping out the physical layout of the outlets, identifying key zones: outdoor plazas, walkways, seating areas, and indoor common spaces. The obvious answer was a “distributed” architecture — meaning multiple zones throughout the site, each zone individually controllable, yet tied into a unified system backbone. The choice of platform: Q-Sys ecosystem (by ‎QSC) — a flexible, networked audio-processing/control platform. By leveraging this zone-based design, it allows Tanger Staff to play different content (music, announcements) in each area (or keep it all uniform, with no latency), adjust levels for each zone, and adapt to varying ambient noise conditions (wind, traffic, crowd) — all while maintaining consistent audio quality. The Q-Sys control dashboard also provides centralized oversight of all zones, live fault detection, and remote access capability for our service team.

Working closely with Tanger management, we sequenced installation phases to avoid retail disruption. Wiring paths and conduit runs were carefully mapped and coordinated with site facilities. During commissioning, our engineers tuned and calibrated individual speakers to ensure even distribution and tonal balance across the property — compensating for open-air reflections, ambient crowd noise, and environmental factors.

Because the system is built nearly entirely outdoors, our designers had to account for wind, traffic, shoppers, and environmental sounds. We were able to overcome some of these hurdles using multiple zones with independent control, ensuring each zone could have its own level, content, scheduling, but still be centrally managed. The Q-Sys network and our programming made this incredibly simple for the end users. We also designed the system to allow future expansions or changes in content, zones, or audio sources — which we believe to be a smart move for a facility like Tanger that may host seasonal events or promotional audio. Installing in a live retail environment means working around stores, shoppers, events, and minimizing disruption.

Today, Tanger Deer Park has a modern, robust audio system wrapped seamlessly into its common areas and outdoor spaces. Shoppers hear clean, evenly-distributed background music; announcements (such as for events or sales) come through clearly; and the environment feels more dynamic and professional. The upgrade by WiredUP transforms the acoustic experience: it supports the retail center’s brand, enhances the shopper experience, gives management control and flexibility moving forward, and is ready for future expansion as the Tanger brand continues to evolve.

A well-engineered system increases operational versatility (events, promos, seasonal changes) and reduces long-term maintenance needs. Using the Q-Sys platform ensures scalability and reliability for years to come.